
From Playtest Notes to Narrative Analytics: What to Measure (and Ignore) in Your Early Questas Builds
Early builds are where your interactive stories learn who they are. When you’re just getting started with Questas, it’s tempting to obsess over dashboards and funnels, or to collect every scrap of feedback from every playtester. But if you treat your very first prototypes like a full‑blown product launch, you’ll drown in noise and miss the handful of signals that actually matter. This post is about focusing your attention where it counts: turning messy playtest notes into narrative analytics that help you decide what to cut, what to double down on, and what to ignore—for now. Why early measurement matters (and why it’s different from “growth analytics”) Early Questas builds are not about sc















